With a $649 price tag, Amazon’s new phone is playing with fire | Ars Technica

With a $649 price tag, Amazon’s new phone is playing with fire | Ars Technica.

According to Ars Technica, at one point Amazon was selling half of Android tablets thanks to their mid range-low price strategy. They discuss here the new strategy used for the Fire phone positioned in price in the premium device space while competing in terms of features with the MotoX.